Recently, Martini On Heels attended the launch of new range of munchies in town at INOX Junpgpura, New Delhi. It was an interesting event where few food bloggers were invited to have a taste of ‘INOX Muchos’ by the brand, and believe me when I gave it a try, every flavour was lip smackingly good! We had a small interaction with the Marketing Head, Mr Manoj Lalwani who briefed us on the brand, flavours, and their punch line- movie in the pack! I was actually, wondering about the thought behind their punch line, and in the Q&A session, I did ask him, ‘Why movie in a pack’ when they would be retailing out of the stores as well? To which, he answered that the idea is to offer an experience of watching a movie to the consumers in a pack of INOX Muchos, and that experience could be outside the cinema halls as well! Well, certainly, I couldn’t disagree on this as almost all of their flavours were simply irresistible. And, obviously in the world of movie buffs who are also foodies, there are two sorts of people- Popcorn lovers and Nachos Lovers. Trying their best to woo all the popcorn lovers, the brand has really done some brainstorming as their wide array of flavours include- Toffee & Caramel, Chipotle Chilles, Cheese & Pineaaple, and Pineapple and Green chillies! Nachos lovers wouldn’t be disappointed as INOX Muchos gave a proper thought to tickle your taste buds as well! Tomato & Bell Peppers, Cheese & Jalapeno, Piri Piri Chilli & Lemon are few wicked flavours which also come with a pack of cheese dip! I know that hits a jackpot, right? As Nachos without a cheesy dip is as incomplete as your French Fries without tomato ketchup, and with the right dip it’s the best combination which sends you straight to heaven! Health Freaks, you wouldn’t feel isolated as INOX Muchos launched their range of kettle chips just for you which are baked potato crisps in two flavours- Rock sea salt, and Cheddar & Parmesean, Basil & Orgeano and, Yes! These four ingredients are a part of just one flavour!
After stuffing our faces with these delicious muchos, we headed to the hall where we all of us together watched the latest flick ‘Dear Zindagi’ on comfortable recliners. Ofcourse, our fingers constantly, fished for those crunchy munchies in the bag of INOX Muchos that we couldn’t stop munching. I was totally into a zone of sheer relaxation and comfort! It’s just that I wouldn’t really mind some generous quantity in my bag of Inox Muchos though. So, coming to the movie experience with INOX Muchos, Yes, I know, you would want to know my review about the movie ‘Dear Zindagi’ as I have mentioned in the post! Well, it certainly, has an interesting plot which is picked up from our everyday lives. It addresses the issue of mental illness prevailing in our society, beautifully! Each one of us has gone through a situation in our lives where we were emotionally weak, and that doesn’t mean just having been through a relationship turmoil. It could be anything, and ‘Dear Zindagi’ just shows a different perception about life issues, relationship problems, and everyday concerns that we all constantly juggle with! It is definitely, your weekend watch, and to make your whole movie experience complete, go for that bag full of popcorn or Nachos from INOX Muchos, and thank me later! ☺
Martini On Heels’ Recommendations: Toffee and Caramel, Tomato & Bell Peppers, Pineapple and chillies