Proud to be an Indian- A unique initiative by OBEETEE to take Indian designs to the world!
Our cultural heritage is so rich that we can draw inspiration from every nook and corner of India. The art, designs, and especially the craftsmanship in our country is not only diverse but also has years of history behind it. To carry forward the same thought process, OBEETEE has collaborated with one of the veteran designers of the country, Tarun Tahiliani, to bring a spectacular collection of hand knotted carpets.
So, what exactly is the initiative?
As per Rudra Chatterjee, Chairman of OBEETEE, over the last decade, India has become the largest manufacturer of carpets, surpassing the production by Iran, Turkey, Nepal, Pakistan, Morocco, and other areas, yet the designs have been a hybrid of India and other nations.
As far as the rug category is concerned, there was a little or no presence of Indian art in this domain. In fact, Indian art was perceived to be hiding in the shadows of Indo-China, Indo-Persian or Indo- Nepal for that matter. The intent was to break out of the shackles of colonization and create something uniquely Indian, said Angelique Dharma, Chief Marketing Officer of the OBEETEE.
The idea behind the initiative is to make sure that these rugs echo and reflect country’s diverse design sensibilities by creating an exhibition of modern carpets, as conceived by the sub continent’s most promising fashion designers!
Tarun Tahuliani for OBEETEE
The name synonymous with aesthetic reinvention, Tarun Tahiliani, will be designing the first compilation of these India-inspired rugs. The initiative also has brought on board, other illustrious designers like Raghavendra Rathore, Abraham &Thakore to conceptualise this project.
The skilled craftsmanship
The most skilled weavers, with decades of experience and in-depth knowledge of their crafts were carefully chosen for this task. Weaving of the Zari threads for the metallic lustre, incorporation of classic Indian motifs like kairi bootis and stylized floral patterns like rose and lotus have been used intricately to add significant details.
The design structures
The Antique Frames Collection which is based on the borders painted in the most elaborate refinement, on the periphery of Indian/Mughal paintings. The rich colours pallete celebrates lively tones like reds, burgundies and rusts.
The second segment – the Chikankari, glorifies the traditional art of Chikankari; and the blocks have the vines from the Persian gardens.
The third segment comprises of the canvases painted by the designer himself!
In short, these signed masterpieces would be nothing short of timeless treasures for its proud owners! I have had the glimpse of these intricately designed carpets at the event organised for the bloggers and the media at the Bikaner House, recently. I must say that every creation spoke volumes about the hard work that must have gone behind in creating those stunning pieces.