Bollywood celebrities have always inspired people with their fashion quotient, and no wonder they are treated as style icons of our country. I remember those days when women use to flock to the local tailor, with the picture from a magazine of a bollywood actor, donning an outfit that they would exactly want in their wardrobe. Undoubtedly, fashion and bollywood in India goes hand in hand!
One such initiative to bring oodles of style to their customers has been taken by HomeShop18 as they gear up to launch the exclusive signature line by Bipasha Basu on January 25th 2017, at 1 PM on its shopping channel! Heavy, embroidered ethnic wear can be expensive and limited to its usability during the wedding and festive occasions only. These outfits can burn a big hole in a pocket but now there is a no reason to worry! The designer line which is inspired by Bipasha Basu’s elegant and sophisticated style will leave no stone unturned to give you a taste of her ethnic love through these ensembles. Using the valuable inputs by the actress, every outfit has been intricately designed to bring the best of style and trends to their fashion conscious customers! These outfits are economically priced at INR 1699 for one Lehenga and INR. 2999 for two Lehengas! It’s quite a deal, isn’t it?
On this collaboration, HomeShop18 says, “Consumers aspire to dress like Bollywood Celebrities but accessibility and affordability often prove to be a deterrent. With launch of Signtaure Line By Bipasha Basu, our customers get to dress like a Bollywood star and at a very affordable price. The designs have been lovingly crafted with her personal inputs to bring the style diva’s ethereal sense of dressing to our fashion savvy customers.”
On being very excited about this collaboration, Bipasha Basu, wants her signature line to reach every nook and corner of the country, just like her movies and there’s no platform better than HomeShop18 for this purpose “My fans and HomeShop18 customers can now dress like me by buying these beautiful Lehengas and Sarees and add a bit more to their exquisite Indian beauty,” said the actress.
This collaboration is definitely an exemplary of effortless fashion at an affordable price.
Signature Line By Bipasha Basu is only available at HomeShop18. Catch the exclusive launch on HomeShop18 TV Channel at 1 pm on 25th January 2017 or log on to HomeShop18.com or HS18 mobile apps to buy.
HomeShop18 is an integrated technology platform that enables sellers to showcase, demonstrate and market their products to customers across India. As a pioneer in this space, the company changed the way Indians shop by launching India’s first 24 hours Home Shopping television channel, HomeShop18 in 2008. In 2011, the company launched its website www.homeshop18.com and in 2013 it launched its mobile site. This was followed by mobile apps on iOS, Android and Windows platforms.
Today, HomeShop18 reaches a strong, loyal customer base across all regions and territories of India. Through our integrated technology platform, sellers showcase an impressive portfolio of over 10+ million SKUs across multiple categories like digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home furnishings, food and much more. The company through its delivery partners have a logistical reach of over 3000 locations across India.
HomeShop18 free to air TV channel is available at all cable operators & DTH players: Tata Sky-182, Dish TV- 118, Videocon- 114, Airtel- 122, Reliance- 219, DD Free Dish-45. For details on HomeShop18 shows and its offerings, customers can call 1800- 2580 -918 or visit homeshop18.com or connect at facebook.com/homeshop18 or twitter.com/homeshop18.